Friday, December 25, 2015

Instructional videos aid online banking users

Bay Federal Credit Union rolled out a new online banking solution for their entire membership base in the Fall of 2015. Due to the significant differences from their old online banking system, they needed to create a large number of marketing communication projects to prepare and introduce the membership to the new system.

As part of this process, I designed and created two short "how-to" videos showing users how to login to the new system for the first time. In less than a week after the new online banking system was rolled out, these videos had been viewed almost 600 times.