Friday, April 6, 2018

Biotech Company Shows Off New Product Line with Updated Catalog Photos

H2Optx, Inc. needed a new set of product photos for it's complete product lineup and Fall marketing push.

With direction from their VP of Marketing Development, I shot, touched up and removed backgrounds for more than 30 images of their 2015 line of chemical testing products. For this job, I built a custom adjustable portable tabletop backdrop to be set up at the client's location and arranged a two-strobe lighting setup with a white "infinity" background to aid in later background removal.

The images needed to be high-resolution and have completely transparent backgrounds ("knockouts") so the client could use them in any way they needed. Below are some of the final images chosen by the client.

Two similar devices side-by-side

Access panel open

Device accessory

Closeup of sample collection mechanism

H2Optx, Inc. provides multi-spectral on-line measurement products for the Pharmaceutical, Food, and Fine Chemical industries.